Go Forward. Go Stronger.

Go NoCO Submits Regional Tourism Authority Application Featuring Five Unique and Extraordinary Family-Friendly Water and Wellness Attractions

Go NoCO Submits Regional Tourism Authority Application Featuring Five Unique and Extraordinary Family-Friendly Water and Wellness Attractions.

Larimer County, Loveland and Windsor join together to bring synergistic projects attracting more than 306,000 out-of-state visitors and more than $232.9 million in new state tax revenue from all sources.

LOVELAND, Colo. – Tuesday, Feb. 17, 2015 – Go NoCO, a 501(c)(3) organization created to manage the RTA application process for the City of Loveland, Town of Windsor and Larimer County, has submitted its Regional Tourism Authority (RTA) application to the Colorado Office of Economic Development and International Trade. Go NoCO’s application includes five unique and extraordinary projects that tie into its family-friendly water and wellness theme.

Colorado is known for its abundance of outdoor recreation and commitment to health and wellness. With easy access to Rocky Mountain National Park, copious lakes and rivers, miles of trails for hiking and biking, horseback riding as well as award-winning golf, northern Colorado is quickly becoming a family-friendly destination offering water and wellness activities for people of all ages. Go NoCO is an opportunity for Larimer County, Loveland and Windsor to come together and maximize their combined potential to bring out-of-state visitors to Colorado to experience family-friendly water and wellness amenities.

Over the last several years, northern Colorado’s community and economy has been devastated by the Windsor tornado, the High Park fire and the Sept. 2013 Big Thompson flood. These communities are working hard to rebuild and move forward, stronger than ever. RTA support for Go NoCO will help rebuild a popular Colorado guest ranch, Sylvan Dale Guest Ranch, in addition to adding unique and extraordinary destination attractions that positively impact our region and the state.

The Colorado Office of Economic Development and International Trade has not yet supported a northern Colorado RTA application and Go NoCO has been working hard to add new extraordinary projects to its application to ensure that the RTA can help Colorado as a whole achieve tourism goals and draw out-of-state visitors.

“The synergy and collective appeal of Go NoCO’s five attractions will draw new out-of-state visitors, extend visitor trips, considerably increase the economic vitality of Larimer County, the City of Loveland, the Town of Windsor as well as the great State of Colorado and showcase northern Colorado as another great region within the state of Colorado’s vast tourism landscape,” said Rick Raesz, board chair of Go NoCO.

Go NoCO’s projects include:
The PeliGrande Resort and Windsor Conference Center: As northern Colorado’s only 4-Star golf resort and conference center, the PeliGrande Resort and Windsor Conference Center celebrates the spirit of the state of Colorado. The PeliGrande offers visitors a high-end retreat oasis with scenic mountain views, luxurious finishes and easy access to outdoor amenities. The 300-room resort hotel also features two full-service restaurants, an upscale lounge, a luxury spa with massage, yoga, stress management and other healing/energizing services, a fitness center, 58,500 square feet of ballroom, meeting & pre-function space and retail services.

While not an official RTA project at this time, The PeliGrande Resort has secured a promise from the PGA to bring a Champions Tour event to the soon-to-be built Raindance National Golf Course. The event is scheduled to premiere in 2018 and would be Colorado’s only long-term PGA event. The PGA Champions Tour is a series of professional golf events open to golfers over the age of 50. Many of the world’s most successful golfers have gone on to play on the Champions Tour. The Champions Tour currently consists of 26 events, all but one of which are played in the United States. The average purse for a Champions Tour event is $1.98 million. This event would become part of the exclusive offerings of the PeliGrande Resort and Windsor Conference Center and would make use of their amenities.

In addition to the resort guests, the tour event is expected to generate significant visitors to the Windsor/Loveland area. The RTA award, and associated projects are required to bring this event to Colorado.

The Indoor Waterpark Resort of the Rockies: From the originators of family friendly waterparks comes the first next-generation family-friendly indoor waterpark entertainment experience. The Indoor Waterpark Resort of the Rockies is easily accessible and visible from I-25. This extraordinary, one-of-a-kind attraction features a 75,000-square-foot indoor waterpark, 330 hotel room and suites, a 55,000-square-foot outdoor waterpark and more than 20,000 square feet of other indoor attractions in its Family Entertainment Center. The resort includes indoor miniature golf, indoor laser tag, a 3,000-square-foot spa, a 250-seat, 7,500-square-foot restaurant and lounge, a 12-seat coffee outlet on the first floor, 40,000 square feet of ballroom, meeting & prefunction space, 3,000+ square feet of retail space, a fitness room, a business center, a gift shop, a confectionary, and a guest laundry room.

The U.S. Whitewater Adventure Park: As one of four whitewater parks in the U.S. and designed to Olympic standards, the U.S Whitewater Adventure Park will bring the complete Rocky Mountain whitewater experience to Loveland and the Front Range with numerous outdoor challenges, world-class whitewater, climbing and other adventure experiences that promote healthy, active, outdoor lifestyles. Located – and highly visible – along Interstate 25 and north of the Budweiser Event Center, the Whitewater Park will center around a 20-acre artificial whitewater river system that offers varying levels of difficulty, and other wet and dry recreational attractions including zip lines, high ropes course, obstacle courses, a canopy tour, climbing wall, canyoneering, children’s play area and team building area. The Whitewater Adventure Park will also contain a restaurant, retail shops, an amphitheater, multi-purpose event space, and a variety of outdoor structures, including bungalows and outdoor patios.

The National Sports & Tournament Center: The National Sports & Tournament Center is a destination sports and wellness campus, housing three independently operated, but cohesive elements for athletes at every level of competition. The National Sports & Tournament Center includes a Bo Jackson Elite Sports Training Facility (one of only three in the U.S.) with a 105,800 square foot multipurpose sports dome containing multi-purpose turf fields, baseball and softball diamonds, batting cages, strength and agility training areas; an Outdoor Sports Complex, a super-regional tournament venue hosting baseball, softball, soccer, and lacrosse tournaments; the Sports Science Pavilion, the first Colorado facility to focus on prehab/rehab, baseline testing and technology in sports and science, and the Earth Treks International Climbing Facility, offering a 28,500 square foot indoor climbing facility.

Sylvan Dale Guest Ranch: Since the 1920’s, Sylvan Dale Guest Ranch has been a destination guest ranch, attracting out-of-state visitors to its summer cabins along the Big Thompson River. Sylvan Dale Guest Ranch is the closest Colorado guest ranch to Denver International Airport and has a lower elevation than any other guest ranch in the state, making it an appealing option for visitors looking for a western experience who do not fare well in Colorado’s higher elevations. Two floods – one in 1976 and one in 2013 – devastated the ranch. Reconstruction and expansion followed the 1976 flood and allowed Sylvan Dale to add lodging and other amenities, transforming Sylvan Dale from a summer only guest ranch to a year round facility. However, the 2013 flood left Sylvan Dale with only half its lodging capacity and its kitchen, dining room, and several outdoor event sites destroyed. Sylvan Dale’s reconstruction plan focuses on its immediate need of restoring key components of the operation, replacing lost lodging and bringing ranch capacity back to its pre-flood level. Specifically, Sylvan Dale looks to restore the existing Homestead and J-House and expand the dining room. New lodging construction would include the Hitching Rail and eight new cabins. Longer-term plans include a new lodge.

If Go NoCO is awarded the RTA from the state of Colorado, its combined attractions will bring substantial tourism and economic benefits to northern Colorado and the state of Colorado including:306,125 net new out-of-state visitors to Colorado annually

  • $232,904,812 is new state tax revenue over 30 years from all sources
  • $137,957,049 in new tax revenue for Loveland over 30 years
  • $50,663,152 in new tax revenue for Windsor over 30 years
  • $55,310,238 in revenue impact for Larimer County over 30 years
  • 2,319 new permanent jobs and more than 4,400 construction jobs
  • 47,520,662 in net new state sales tax revenue from net new out-of-state visitors
  • $150.6 million state sales tax revenue generated by all visitors over a 30-year period
  • $69.4 million state sales tax revenue generated by out-of-state visitors over a 30-year period

The RTA program is designed to assist with the development of destination tourism attractions to bring new out-of-state visitors to Colorado. The program offers the use of net new state sales tax generated in a regional tourism zone (RTZ) to the development of the projects included in the RTA application. Per State Statute, the State Economic Development Commission, which oversees the process, can only award two more RTA grants; however, they are not obligated to award any. Go NoCO is one of three likely applications to be submitted.

After Feb. 17, applicants may add area to the regional tourism zone and submit missing information before March 11, 2015. Applicants may reduce the size of the RTZ, add a new project element, subtract project elements from the existing application and change programming within an existing project before Aug. 28, 2015. Go NoCO is intending to bring additional projects before the Aug. 28, 2015 deadline.

About Go NoCO
Go NoCO is a 501(c)(3) formed in response to the state of Colorado’s Regional Tourism Act. Backed by the city of Loveland, the town of Windsor, Larimer County and several private partners including Sylvan Dale Guest Ranch, McWhinney, Water Valley Land Company and more, Go NoCO is already planning some exciting projects to draw a significant number of new regional, national and international tourists, while also bringing more value to northern Colorado. Learn more at GoNoCO.org.

Media contact for interviews and images:
Patrick Brady | Go NoCO Board Chair | patrick.brady@efirstbank.com | 970-267-7320